Apple’s iTunes Radio: a play for streaming music

Apple officially entered the streaming music market with its announcement of iTunes Radio at its Worldwide Developers Conference on Monday. The Post’s Hayley Tsukayama reports on why the new service could shake up the industry. (Jayne Orenstein/The Washington Post)
June 10, 2013

Apple announced Monday that it is jumping into the streaming music space with a new service called iTunes Radio.

Similar to Pandora, the program lets users look up songs or artists they like and create radio stations based on that preferred music. Users can offer some input into the way the radio station chooses music by liking or disliking individual songs.

In the announcement , during its Worldwide Developers Conference, Apple said users will be able to share their stations with their friends and buy songs with one click from the iTunes store. The company will also be showing “featured stations” that pull in music from what is trending on Twitter at the moment.

The service is free with advertisements. Users who have a $25 annual subscription to iTunes Match, the company’s cloud-storage music service, will get the free radio streaming without the ads. Apple said iTunes Radio will be available on a number of Apple devices, including the iPhone, iPad and Apple TV.

The radio feature will be a part of Apple’s new Music App under the company’s new mobile operating system, iOS 7. In keeping with the updated designs for iOS 7 introduced Monday, the music app has a flatter, more colorful look than the current app, with a white background and red accents on the keys.

Users will have to wait a while, however, to try out the new features. Although developers will be able to preview the operating system starting Monday, Apple said that a final release won’t arrive until fall.

Related stories:

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Apple’s ‘iRadio’ streaming music service: rumor roundup

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Hayley Tsukayama covers consumer technology for The Washington Post.
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