Apple’s Mac Pro to go on sale Thursday

December 18, 2013

Apple said Wednesday that its new high-end desktop, the Mac Pro, will go on sale Thursday — giving impulse buyers just enough time to make a last, expensive addition to their gift lists.

The Mac Pro, a cylindrical tower that gives it a radically different look than previous Apple desktops, is aimed squarely at the high-end of the market, with a $3,000 price tag.

Apple is highlighting the computer’s power as its main selling point, promoting how it could be useful for professional or semi-professional music producers, videographers and photographers in presentations about the computer. The new Mac Pro has a 3.7 Ghz quad-core Intel Xeon E5 processor, 12 GB of RAM, two FirePro D500 graphics processing units and 256 GB of flash storage.

Apple also has a $4,000 model with a different processor and more RAM. Users can also opt for upgrades to the processors, GPUs and RAM, and Apple offers the option to upgrade to 1TB of flash storage.

With so much power, it’s certainly not a device aimed at the casual or even regular home computer user, but it is a way for Apple to showcase its engineering prowess.

The computer will be available online, in Apple stores and at some authorized resellers starting Thursday. Apple did not immediately respond when asked if those ordering online can expect to get their new toys by Christmas.

Apple has pointed to the Mac Pro and its unique design as a counter to the notion that the firm is losing its innovative edge in a post-Steve Jobs era. It also has provided a way for Apple to highlight its efforts to bring some manufacturing and assembly work back to the United States. Each Mac Pro bears the inscription, “Designed by Apple in California. Assembled in the U.S.A.”

Hayley Tsukayama covers consumer technology for The Washington Post.
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