Apple’s Tim Cook takes a dig at Microsoft

April 25, 2012

In Apple’s Tuesday earnings call, chief executive Tim Cook took a subtle dig at historic competitor Microsoft as the tech giant gears up to release its next big operating system.

In response to an analyst question about the possibility of convergence between the tablet and the PC — a main selling point of touch-friendly Windows 8 — Cook said that he’s not interested in convergence for its own sake.

“You can converge a toaster and a refrigerator but the result won't be pleasing to the user,” he said. “To make the compromises of convergence...we're not going to that party. Others might as a defensive move.”

Microsoft, which broke into the tablet market late, is pushing the convergence between its tablets and its PCs to generate excitement for Windows 8, particularly to enterprise customers. Apps including touch-based versions of Microsoft Office are some of the company’s selling points.

But Cook dismissed the notion that demand for laptops would dry up any time soon.

“There is a very good market for the MacBook Air,” Cook said. Apple wouldn’t “want to put these things together because you wind up compromising in both and not pleasing either user,” he said.

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Hayley Tsukayama covers consumer technology for The Washington Post.
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