Best Buy tablet, Insignia Flex, could cost around $250

Best Buy may price its in-house tablet, the Insignia Flex, to be competitive with Amazon’s larger Kindle Fire.

Reuters, citing an unnamed “source familiar with the matter,” reported that the 9.7-inch tablet may sell for between $239 and $259 and could hit Best Buy stores exclusively starting Nov. 11.

That price puts it just below its nearest competitors in the tablet market. The 8.9-inch Kindle Fire tablet starts at $299; the 9-inch Nook Tablet from Barnes & Noble starts at $269.00. Apple’s iPad, which leads the tablet market, starts at $499.

The report comes just a week after the electronics retailer announced its tablet debut on Facebook under the company’s Insignia brand. The company already makes home audio equipment, televisions, digital picture frames and tablet accessories under the brand.

The Insignia Flex will run Google’s Android Ice Cream Sandwich — the second-latest version of the operating system — and will have a dual-core 1GHz processor. It also has a 10-hour battery life.

The company hasn’t released many specifics, but the details it has released don’t seem to present a very credible threat to the iPad or, really, even the Kindle Fire

All in all, the Flex seems to be a tablet aimed at consumers who want a larger tablet for browsing and reading, but not much more.

That makes the rumored price particularly curious, as the best strategy for Best Buy would be to head for the $200-and-under crowd. On the other hand, Best Buy certainly hasn’t shown that it has the content of an Apple, Amazon or even Barnes and Noble to offer to its customers, so it would have no clear way to turn a profit on a tablet if it sells the device at cost.

Related stories:

What you should know about Microsoft Surface pre-orders

AP: Best Buy starts online price-match program as holiday season begins

Amazon gets final okay on 4G Kindle, report says

Hayley Tsukayama covers consumer technology for The Washington Post.



Success! Check your inbox for details. You might also like:

Please enter a valid email address

See all newsletters

Show Comments
Most Read Business



Success! Check your inbox for details.

See all newsletters

To keep reading, please enter your email address.

You’ll also receive from The Washington Post:
  • A free 6-week digital subscription
  • Our daily newsletter in your inbox

Please enter a valid email address

I have read and agree to the Terms of Service and Privacy Policy.

Please indicate agreement.

Thank you.

Check your inbox. We’ve sent an email explaining how to set up an account and activate your free digital subscription.