The first company to present was Nurep. Nurep provides medical device support for physicians in the operating room.
“It allows medical device representatives to see more physicians, increase their sales, cover broader geography while traveling less, and it guarantees physicals 24/7 support in the operating room,” founder and CEO Paul Schultz said on stage.
Schultz said there are 50 million support requests a year for medical devices, and the typical rep can only cover 500 cases annually. However, new procedures are best conducted with expert guidance. This is where Nurep steps in. During a procedure, a doctor can request on-demand virtual assistance from medical device representatives. The call acts like a “sonar,” sending out a call until it connects with live support directly in the operating room.
When doctors work with medical devices (such as pacemakers) they traditionally rely on product manuals, previous training and experience, and/or their colleagues for help. Medical device representatives are supposed to provide their expertise, however cost pressures from hospitals, a new medical device tax, and declining reimbursement has caused a decrease in the number of reps, and thus their ability to support physicians. Nurep seeks to bridge this gap.
The second company to present was Wellframe. Wellframe is a “digital concierge” that guides patients with chronic disease through their treatment. Every year, tens of millions of patients are discharged from hospitals without personalized, day-to-day plans for their treatment. This often leads to complications and is expensive for hospitals, insurance companies, and patients alike.
Founder Jacob Sattelmair said during his presentation that Wellframe has developed a system that combines mobile technology with machine learning to support patients towards optimal recovery.
“We translated clinical protocols into personalize, adaptive to-do lists, to simplify the day-to-day of overcoming heart disease,” he said.
The first product targets cardiac patients, who can use the system instead of regularly going on inconvenient or pricey follow-up visits. Tasks are activities like taking medication or getting 15 minutes of light exercise, and the app also connects patients with nurses, case managers, and educational videos when they need it. Meanwhile, Wellframe collects all of the data which medical centers and providers can use to improve treatment.