Online sales were a small bright spot in an otherwise tepid Black Friday weekend for retailers. Although consumers spent less this year, they did about 44 percent of their shopping online, compared with 41 percent last year, according to the National Retail Federation.
To capitalize on the trend, big-box retailers have redesigned their mobile sites, launched new apps and are offering some consumers customized shopping experiences.
But retailers aren’t the only ones looking to take advantage of the increase in online shopping — cybercriminals also are taking note.
With a shorter shopping season between Thanksgiving and Christmas this year, security experts say that there probably will be more scams.
Shoppers should be wary of public wireless networks that scammers could use to snoop on devices that join for quick Internet access, said Cameron Camp, security researcher at the information technology firm ESET. The cautious ones, he said, may want to get a prepaid card that has access only to the amount of money they’ve dedicated to holiday shopping.
The increased emphasis on online sales means that retailers should take measures to combat the threats that come with any high-traffic shopping season, said Erin Nealy Cox, executive managing director for investigations and intelligence for the risk management firm Stroz Friedberg. Stores must be able not only to guarantee a safe shopping environment but also to react quickly to strange trends in customers’ buying habits.
“If you’re a significant online retailer, during a high-travel time you have to know you’re an increased target,” she said.
In the future, stores will put more energy into making mobile, online and brick-and-mortar shopping experiences work seamlessly together, said Thom Blischok, chief retail strategist for Booz & Co.’s retail practice.
The mobile shopping trend is taking off: IBM estimates that purchases made on devices make up 16.5 percent of all online sales, and that mobile traffic made up nearly 30 percent of online holiday shopping.
Increased mobile use also may result in more users being lured into downloading malicious apps, or clicking on bad Twitter or text messages that take shoppers to sites that steal their financial information.
“I would expect a sharp increase in scams this year,” Camp said.