Glitches mar Facebook stock debut

Technical glitches and chaotic trading marred the stock debut of Facebook on Friday, disappointing investors and company officials who had planned for a festive first day on the market, people familiar with the matter said.

Many in New York and Silicon Valley had called Facebook’s stock sale on the Nasdaq stock market the initial public offering of the year. The size was enormous at $16 billion, the third-largest in U.S. history. And the images of newly minted billionaires, chief executive Mark Zuckerberg and his senior executive team, hugging and high-fiving filled screens on cable television shows early in the morning before the markets opened. Crowds gathered around Nasdaq’s glass-enclosed showroom in Times Square to watch the first trade of the stock symbol “FB.”

Video

It's Facebook's big day. The site, which was born in a dorm room eight years ago and has grown into a worldwide network of almost a billion people, is making the most talked-about stock market debut in years.

Graphic

Explore major Facebook shareholders’ profits

More on this Story

• Greeks face epic choice
• A Fed governor feels Wall Street’s heat
• Facebook falls flat
• SEC will probe Nasdaq glitches

View all Items in this Story

• The pressure of being Mark Zuckerberg
• Facebook IPO hits Nasdaq hiccup
• Facebook shares back up after rocky morning
• Facebook IPO: Five things to know
• SEC will probe Nasdaq glitches
• Germans deny Merkel suggested Greek vote on euro
• European markets drop in response to economic worries

But for the first two hours of regular trading, nothing happened to the share price. “Unchanged,” read the screens on Nasdaq’s exchange and on cable channels that had prepared special segments. When trading finally began at 11:30, applause broke out at Facebook’s headquarters in Menlo Park, Calif.

The stock shot up.

Then chaos ensued.

Traders couldn’t get basic information such as the stock price or even whether their requests for shares were going through Nasdaq’s systems, industry officials with knowledge of the matter said. The stock gyrated wildly. Some investors ran for the exits, selling off or canceling what they had ordered, said the officials, who spoke on the condition of anonymity because they were not authorized to talk about the events.

Facebook tumbled and hit its offering price of $38.

The shares almost certainly would have gone lower, but the banks that put the deal together stepped in to prop up the share price. That may have saved Facebook, the banks and Nasdaq from an embarrassing loss on the first day of trading. The practice is legal, but unusual for such a celebrated stock offering.

Throughout the day, the banks — which included Morgan Stanley, JPMorgan Chase and Goldman Sachs — had to bail out the stock several times, the people familiar with the matter said.

By the close of regular trading, the stock had barely scraped out a gain of 23 cents. To top it off, the Securities and Exchange Commission said it would review the incident with Nasdaq to determine what caused the trading glitches.

Facebook declined to comment on the stock trading. Experts noted that the company was still able to raise a massive amount of money through the stock sale. And analysts said the day’s events were hardly a failure for the social networking company.

Rather, the letdown was on Wall Street.

Industry officials said that most involved in the deal had expected about a 5 to 10 percent gain. In interviews, they pointed the finger of blame at Nasdaq.

“It was just chaos this morning, and that put a bad sentiment on the entire day,” said one official, speaking on the condition of anonymity. “It’s certainly egg on [Nasdaq’s] face. This was the offering of the year and you needed to have your systems in order.”