Part of the reason for this change, the company explained, is to deal with its recent acquisition of the photo-sharing site, Instagram.
“This provision covers Instagram and allows us to store Instagram’s server logs and administrative records in a way that is more efficient than maintaining totally separate storage systems,” according to a company blog post. “We’ve added additional language to this proposal to clarify that the sharing of information among our affiliates is and will be done in compliance with all applicable laws, and where additional consent of our users is required, we will obtain it.”
Other changes include adding language to clarify the difference between privacy settings and timeline visibility settings and updating the advertising policies to make it clear that user posts can be used in ads for political or religious views.
“This language does not mean that we are changing our Advertising Guidelines, which prohibit advertisers from running ads that assert or imply sensitive personal characteristics, such as race, ethnicity, religion, and sexual orientation,” the company said. “We’ve added additional language, including a link to our guidelines, to this proposal to make that clearer.”
In addition, Facebook clarified that it is not making changes to users’ ownership rights on the network.
The company is also holding a Webcast Tuesday to discuss the proposed updates. Users can access that Webcast through Facebook’s Washington DC Talks page
Users have until Dec. 10 at 3 p.m., Eastern, to weigh in on the proposed changes. Facebook users can choose either to adopt the new policies or stick to the current documents.
Thirty percent of Facebook’s 1 billion users have to weigh in on the vote to make any suggestion on the policies binding. In the past, the company said, Facebook voter turnout hasn’t been anywhere near those levels. If fewer than 30 percent of users weigh in, Facebook will take the comments as an advisory suggestion.
To get to the vote, users should sign up for the Facebook Governance Vote app. As of 9:20 a.m., Tuesday, 5,783 people had voted for the new policies, while 58,597 were in favor of keeping the status quo.
(The Washington Post Co.’s chairman and chief executive, Donald E. Graham, is a member of Facebook’s board of directors.)