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Google releases first national offer: REI gear

Google released its first national coupon using its Google Offers program Thursday, pushing out a deal for $25 worth of goods at outdoor retailer REI for $15. According to a blog post from the company, the coupon is good at REI’s online stores or at any of their 120 retail locations across the country. The coupon is good from Nov. 3, 2011, to April 29, 2012.

The REI coupon is good for any user who’s signed up for Google Offers, regardless of whether or not the search giant offers local deals in their area, the company said. Google has been steadily expanding its coupon markets, now pushing out deals in more than 40 major metropolitan areas across the country, including Washington, D.C.

Google also released an app for Google Offers on the Android Market, which will show location-based coupons for deal hunters in those areas. Users will be able to purchase and redeem their coupons from their smartphones, the company said.

The move signals that Google is preparing to take on national daily-deal giants such as Groupon and LivingSocial.

More than 3,300 people purchased the coupon within an hour and a half of the deal going live.

Related stories:

Google Offers beta rolls out in D.C., four more cities

Gmail app pulled from Apple App Store

New Gmail draws mixed reactions

Hayley Tsukayama covers consumer technology for The Washington Post.



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