How to take back control of your own social networks

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It’s time to take back our social networks.

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It’s time, because the networks we rely on have been gradually making it clearer and clearer that we are not in control. What they mean by sharing is not what the web used to mean by sharing.

Facebook recently updated its terms of service, removing a sham user voting policy that it had in place for a few years. It also updated the terms of service for Instagram, giving itself the right to sell your location and other data to advertisers — and even to feature your photos in advertisements, although it subsequently removed that clause.

Meanwhile, Twitter is steadily restricting the ways you can use tweets. While the company did just start letting people download an archive of all their tweets, it’s increasingly resistant to letting you do anything else with your data, such as integrate it with services like If This Then That.

So, fine: These companies are entitled to run themselves the way they want, and you can participate or not, as you choose.

But I want to suggest a third way, which leaves you in control of your own stuff.

It’s called blogging.

That’s a bit of a retro suggestion, because blogs have taken a back seat to other forms of expression in the past few years. The RSS feed never engendered the kind of reciprocal sharing and commenting that a well-designed social network does, and as a result, many people have migrated away from blogging.

“I’ve used many social networks. Friendster, Facebook, everything. But they come and go. But my blog has always been my home on the web,” Matt Mullenweg, the founder of WordPress, told me last week.” What’s changed in the past few years is that blogging started to feel a bit more lonely, because it wasn’t connected to these social news feeds.”

Like Mullenweg, those of us who have had blogs for a decade or more have been using them less and less, drawn to the ease of tweeting and the warm, friendly responsiveness of Facebook.

But now it’s possible to circle back to the blog without giving up the social networks. In fact, it’s increasingly easy to use a blog as the center of your social universe.

That’s because, while social networks like Facebook and Twitter are reluctant to share data out, they are eager to bring your data in. (This is why Twitter no longer lets you update your LinkedIn status from Twitter, but you can do the reverse and update your Twitter status from LinkedIn.)

So if they won’t share, fine: Make your own website the source, and share it out to various other networks as a way of staying in touch with your friends there.

If you’re a WordPress user, a feature called Publicize makes this super-simple. (It’s built into WordPress.com, and for people who host their own blogs using the open-source WordPress.org code, Publicize is now available through the Jetpack plugin.) With Publicize, you connect your blog to the social services you want to update: Twitter, Facebook, LinkedIn, and Tumblr. You may also connect it to Yahoo’s profile updates, but I don’t know anyone who uses those. It doesn’t have Google+ integration, a minor downside if you are one of the few who uses Google+. Once connected, every post you publish on your blog posts to the social networks you chose.