Instagram said Wednesday that it has updated its app and added a feature that users have been clamoring for since the firm added support for video updates in June.
Those who like making Instagram’s 15-second videos will now be able to upload them to the service from their phones, the company said. Users who update their apps will be able to trim imported videos as they see fit. Users will also be able to choose how their videos will be cropped, so that the focus of the video is where they want it to be.
Instagram is also adding a couple more tweaks to its app, such as the ability to straighten photos with just a tap on iOS devices. The Instagram app will now also support video for Android users who run Android 4.0, Ice Cream Sandwich. The firm said that this was “the Android community’s number-one request.”
Instagram introduced its video feature in June, saying that it would give users 15 seconds to record video as opposed to the six seconds that Twitter’s Vine allows. The photo-sharing service said that the time limit was more conducive to creating meaningful videos while also keeping the clips short enough to share over social networks.
Instagram video also gives users the option to use one of several filters, a signature feature that was part of the photo service.
The length of the videos, many noted, also make them ideal for video ads — something that analysts say that Instagram’s parent company, Facebook, has been interested in pursuing.
(Instagram is owned by Facebook. Washington Post Co. chairman and chief executive Donald E. Graham is a member of Facebook’s board of directors.)