Jay-Z debuts new album with Samsung’s help; 1M Galaxy owners get it free


Jay-Z performs at the Verizon Center in Washington D.C. in this 2011 file photo. Jay-Z’s new record will be a follow-up to his The Blueprint 3, which was released about four years ago. (Kyle Gustafson/FTWP)
June 17, 2013

Hugely popular hip-hop artist Jay-Z has announced a new record titled Magna Carta Holy Grail and in a bold move, the record will be available first to owners of Samsung’s Galaxy smartphones at no cost.

The way the promotion works is a little convoluted, but we’re sure Jay-Z fans won’t care. Owners of Samsung’s Galaxy S3, Galaxy S4, and Galaxy Note 2 are eligible to download a free app on June 24th from the Google Play store. The first million people to download the app will get access to download Magna Carta Holy Grail for free on July 4th, which is 72 hours before the album is generally available.

This is a smart strategy on Samsung’s part. Big fans of Jay-Z’s might be tempted to make the Galaxy S4 or Galaxy Note 2 their next phone due to the promotion, while Samsung fans get a free new album to rock on their phones. The only downside might be to Jay-Z, who could be alienating fans of his that have smartphones not made by Samsung. We’re guessing Samsung gave him enough cash to make it worth the risk.

Magna Carta Holy Grail will be Jay-Z’s follow-up to The Blueprint 3, which was released about four years ago. A behind-the-scenes video about the album reveals Jay-Z has worked with all-star producers and musicians including Rick Rubin, Pharell, Timbaland, and Swizz Beatz on the new record.

Copyright 2013, VentureBeat

Continue reading 10 minutes left
Comments
Show Comments

business

technology

Most Read Business