Microsoft gets a new logo, for the first time in 25 years


Microsoft has unveiled a new logo, for the first time since 1987.
August 23, 2012

There’s a whole lot of new things going on at Microsoft: a new version of Windows, a new push into tablets, a new mobile phone operating system, and now a new logo.

The company unveiled its new logo on Thursday, marking the first time in 25 years that the tech giant has taken on a new look. The new logo is also the first in the company’s history that incorporates a graphic of any kind. A squared-off Windows logo sits to the right of the company’s name, which has shaken its bold-italic look in favor of a cleaner, upright font. (Sidenote for font enthusiasts: the font is Segoe, which Microsoft already uses in its products and marketing.)

The logo, in the familiar Windows colors of red, blue, green and yellow, are supposed to represent the company’s diverse product portfolio, according to a company blog post on the change.

“Starting today, you’ll see the new Microsoft logo being used prominently,” wrote Microsoft’s general manager of brand strategy, Jeff Hansen. The old logo will still be used in some instances, he said, because “fully implementing a change like this takes time.”

But the new image is already up on Microsoft’s Web site and will be rolling out to the company’s retail stores across the country.

“We’re excited about the new logo, but more importantly about this new era in which we’re reimagining how our products can help people and businesses throughout the world realize their full potential,” Hansen wrote.

Related stories:

Microsoft tablet partners announced amid rumors of $199 Surface

Is market ripe for a iPad mini?

Office 2013 signals Microsoft is betting on cloud, touch and tablets

Hayley Tsukayama covers consumer technology for The Washington Post.
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