Netflix announced that Facebook users will soon be able to share information about the videos they watch with friends, with the launch of a service it calls “Netflix Social.”
The feature begins rolling out to users today and should hit the accounts of all Netflix users by the end of the month, wrote the company’s director of product innovation, Cameron Johnson, in a blog post.
The feature is similar to the integration Facebook launched for services such as Spotify that enables Facebook users to share what they’re listening to with friends within the service. Facebook and Netflix announced that they would partner on sharing features in Sept. 2011, but were unable to implement it in the United States due to a video privacy law that prevented stores from publishing customer’s rental histories. Netflix lobbied successfully to change the Video Privacy Protection Act to allow for sharing on social networks. President Obama signed those changes into law in January.
Here’s how it works: by default, those who agree to the sharing features will first only see the benefits of the integration on the Netflix site. For example, subscribers will be able to see what titles their friends have watched, by name, as well as their highest-rated titles. Friends will also be able to see what videos you have watched.
Users can also opt to share the videos they’ve watched on Facebook’s network through their account settings. You can also choose individual videos that you don’t want to share with your larger network — just in case you want to keep your weekend rom-com or sci-fi marathon to yourself.
Johnson said that Netflix will continue to experiment and evolve its social integration in the “coming months and year,” meaning that subscribers could expect to see more features that tap into your digital networks in the future.