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Q: Is Quora the next big blogging platform?

By Christina Farr | VentureBeat.com,

Ever wondered what it would have been like to randomly strike up a conversation with the late Apple CEO Steve Jobs?

This is one of the many weird and wonderful questions that have been posed on a website called Quora. In response to this particular question, one user shared a memory of his car breaking down in front of Jobs’ Silicon Valley home. The post received 60 comments, 4400 “up votes” (Quora’s Reddit-style system relies on the community to push the highest-quality content to the top).

To date, the post has received 180,000 views. ”If you’ve written a high-quality post, we will get you readers,” said Mark Bodnick, Quora’s product marketing lead.

According to Quora engineer Kah Keng Tay, active writers on Quora receive an average of 30,000 monthly views and 350,000 annual views.

With a growing community of readers behind it, the Q&A startup is shifting in a new direction: a blogging platform. 

Bloggers can post on Quora to drive up traffic, and likewise, established blogs are encouraged to republish the site’s top-quality content. When asked about whether Quora is transitioning into a “digital media publishing platform,” Bodnick responded, “I think that’s fair.”

To help readers find the best content, blogs will be ordered by topics like “food” or “startups.” Bodnick hopes to organize “stranded content” from around the web, and give it a whole new audience.

To make it easier for writers to share long-form responses to questions, Quora has improved its writing experience on mobile. Quora’s iPhone app will be updated with a rich text editor, which includes fonts, lists,  links, inline photos uploaded from the camera roll or saved from the web, and blockquotes.

The mobile app is a popular destination for consuming content, but the company hopes its users will be able to draft blog posts on the move. It’s a strategic move considering that about 25 percent of overall traffic comes from mobile.

Silicon Valley-based Quora has raised over $60 million in venture capital since it was founded in June, 2009.

Copyright 2013, VentureBeat

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