Royal baby grabs over 1 million Facebook mentions in one hour

July 23, 2013

News of the royal baby’s birth has dominated headlines around the world, but it’s also been a major event on social media.

Facebook released data saying that global mentions of the royal infant in posts and comments broke the 1 million mark within the first hour of the birth announcement. The United Kingdom, of course, was the top source of chatter about the new little prince, followed by the United States, Canada, Italy and France.

Mentions of the baby were most prevalent among women between the ages of 25 and 34, followed by women between 18 and 24, women between 35 and 44, men ages 18 to 24 and, finally, women between 45 and 54.

A look at Facebook’s network using its new hashtags shows that brands were also quick to jump on the news — particularly after Buckingham Palace confirmed that Catherine, the Duchess of Cambridge, had delivered a healthy baby boy. Brands and organizations ranging from AARP to Nintendo to Domino’s Pizza — which quipped “another great delivery” — joined the flurry of chatter about the happy event.

On Twitter, the network reported a peak of around 25,300 messages per minute within minutes of the official birth announcement, and several celebrities and world figures tweeted their congratulations.

Prince William and Duchess Kate’s first child means a reworking of who is next in line for the British throne.

And, for the first time, the royal family used social media as an official channel of communication throughout a royal labor and delivery. Clarence House, the residence of new grandfather Prince Charles and wife Camilla, tweeted posts throughout the day, from the announcement that Catherine had gone into the “early stages of labour” to news about the baby and updates on the family’s reactions.

And Clarence House was still at it Tuesday morning, meaning it’s a good place to keep an eye out for the name of the third in line to the British throne.

Hayley Tsukayama covers consumer technology for The Washington Post.
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