Siri co-founder: Steve Jobs didn’t care for the name Siri

Apple’s Steve Jobs saw the potential in Siri back when it was a standalone application, but when it came to integrating the software into the iPhone as a virtual assistant he was resistant to keeping the name Siri, according to Siri co-founder (and former CEO) Dag Kittlaus.

Speaking at the Chicago startup event Technori Pitch yesterday, Kittlaus regailed the story of how he came up with the name Siri, and Steve Job’s initial hesitance to keeping the name, reports Network World.

Shortly after the iPhone 4S release last October, Siri quickly reached iconic status in popular culture. It was partially due to Siri’s sometimes magical capabilities, and partially to Apple’s slick marketing efforts. But Siri’s simple and unusual name likely helped cement it into the public mind as well.

Kittlaus explained that Siri means “beautiful woman who leads you to victory” in Norwegian, and it was also a name he was saving for his future daughter. But after his first child ended up being a boy, he ended up shelving the name until it came time to name his software.

During his discussions with Apple, he pushed to keep the name even though Jobs wanted to use something else. After failing to find an alternative, Siri ended up being the name of Apple’s new virtual assistant in the iPhone 4S. As Network World notes, Jobs was similarly hesitant to the names iMac and iPod — and look how that turned out.

Kittlaus described how Jobs initially got in touch with him, as recounted by Network World:

Copyright 2012, VentureBeat

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