SkyDrive is now OneDrive after trademark spat

Lucas Jackson/REUTERS - Guests are silhouetted at the launch event of Microsoft Windows 8 operating system in New York in this October 25, 2012 file photo.

SkyDrive users will find themselves firing up a service with a different name sometime soon, but there’s no reason to panic: Their account files will still be there.

Microsoft announced Monday that its cloud storage service will be renamed OneDrive, citing a trademark dispute with British broadcasting firm BSkyB over the original name. The name OneDrive, Microsoft said, points to the main advantage of any cloud storage system — the fact that users are able to store all kinds of media in the same place and access those files from anywhere.

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“We believe the new OneDrive name conveys the value we can deliver for you and best represents our vision for the future,” wrote Ryan Gavin, Microsoft’s general manager of consumer apps and services.

Those who use the company’s free SkyDrive service or who pay for additional space and features in SkyDrive Pro — soon to be OneDrive for Business — won’t have to do anything to transfer their files to the “new” service. The company’s temporary page for OneDrive promises that it will feature “everything you love about SkyDrive and more,” though the firm hasn’t elaborated on new features.

Microsoft has said that the OneDrive name will be in place “soon,” but did not give a firm release date.

The name change may be a tad inconvenient for consumers, but the name does reflect the company’s “One Microsoft” strategy, which refers to the company’s goal of bringing more of its many services into a unified package.

The tech giant has had some bad luck before in naming its products. The firm had to rework the name of the “Metro” tile-based layouts and designs in its latest operating system, Windows 8, after the German retailer Metro AG raised complaints about the use of the name.

 
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