NEW YORK — HTC has had a tough run in the past few years, with its revenues shrinking and its Android smartphones consistently losing buzz to Samsung. It needs a jumpstart.
The company held an event Tuesday in New York City to do just that, and it used the event to announce a new flagship Android phone — the HTC One.
After using the phone for a few minutes, I found the HTC One to be a well-built beast that is full of smart features. It has a 4.7-inch display 1080p display, a 1.7-GHz quad-core processor and runs Android 4.1.2 with the new “Sense 5″ skin of Android.
On the feature side, a few things stood out. First, it has a camera that can shoot video and take stunning pictures at the same time. Snapping a photo on the phone was a joy — like it has been in the past on other recent HTC Android phones. It also has software called BlinkFeed (think a feed of info and updating widgets from content providers you like) that closely resembles Windows Phone 8′s live tiles and news discovery apps like Flipboard and Grokr.
One feature, however, fell short — the highly touted Beats Audio sound is supremely underwhelming. I blasted an Ellie Goulding song in the phone but I could barely hear it in a crowded room, even when it was next to my head.
All in all, this is a sleek smartphone with a lot of promise. Android fans on AT&T, Sprint, and T-Mobile should take notice and seriously consider this as their next smartphone.
That said, with Samsung’s Galaxy S IV event rumored for March 14, however, HTC will need to push its marketing harder than ever to cut through that noise.
Copyright 2013, VentureBeat