Tim Cook’s first moves as Apple CEO


FILE - Tim Cook is making his own moves at Apple, but sticking with the Jobs tradition, too (Mark Lennihan/AP)
September 2, 2011

As the dust settles in the aftermath of Steve Jobs’ resignation announcement, Tim Cook has already started his era at Apple by appointing iTunes leader Eddy Cue to oversee iAds, iCloud and all Apple online stores.

Cue’s been at Apple for 22 years, and is known as an innovative and influential member of the Apple team. In what appears to be an Apple memo leaked to 9 to 5 Mac, Cook credits Cue with taking a “major role” in creating the Apple online store, the iTunes store and the App Store --- moves that have helped Apple lock customers into its ecosystem.

Leaked internal memos are not the only Cook e-mails to surface on the Web, however. It appears that several people are claiming the new CEO is taking a leaf from Jobs’ book and answering the occasional fan e-mail sent to his Apple e-mail address.

MacRumors reported that Cook apparently responded in kind to the battle cry of a fellow fan of Auburn University (the CEO’s alma mater), while a Tumblr user posted screenshots of a short but sweet exchange on his blog.

In response to an e-mail that read “Don’t be Steve Jobs, be Tim Cook,” the CEO apparently wrote, “Don’t worry. It’s the only person I know how to be.”

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Hayley Tsukayama covers consumer technology for The Washington Post.
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