Twitter appears to be getting ready to push into the music space with a service that shows users which artists are trending and features emerging artists.
Twitter hasn’t officially announced the new service but it is being tested, according to a tweet from “American Idol” host Ryan Seacrest — a message that was subsequently retweeted by Twitter’s vice president of business and corporate development, Kevin Thau.
The company has also set up a placeholder Web site at music.twitter.com, which encourages users to sign in with their Twitter accounts but doesn’t do anything else — yet.
According to a report from All Things Digital, the service could launch as soon as Friday or over the weekend in conjunction with the Coachella music festival. The report said that users will be able to use the app to listen to clips through third-party services and watch some music videos.
On Thursday, the music service We are Hunted announced that it had been acquired by Twitter and would be shutting down. The music discovery service will allow users to download their data from the site if they submit an e-mail request.
CNET reported last month that Twitter had acquired We Are Hunted in 2012 and that the team has been working on a new app for quite some time.
As TechCrunch reported, We Are Hunted employees have been sending tweets with the hashtag #NowPlaying in the past, sharing clips from services such as SoundCloud. The Verge notes that there have also been links to tracks on Rdio.
Twitter currently sends messages about music news from an official account called “Twitter Music” that has over 2.4 million followers.
The company has been building out its multimedia capabilities, most notably with the acquisition and recent relaunch of the video-sharing service Vine.