Twitter has set a price range of $17 to $20 per share for its initial public offering, the company said in a Thursday filing with the Securities and Exchange Commission.
The firm said that is looking to raise around $1.4 billion with its stock market debut, making it the largest technology IPO offering since Facebook’s $16 billion IPO in 2012.
That sends the potential value of the company, which will list on the New York Stock Exchange under the ticker symbol “TWTR,” to $11.1 billion.
As reported in the Wall Street Journal, the timing also puts the social media company on track to begin trading in the first week of November.
The company first said that it had filed to go public in September, under a provision of the Jumpstart Our Business Startups (JOBS) Act that allowed the firm to keep its paperwork private even after filing with the SEC. The filings were finally made public earlier this month, when the company revealed that it had spent millions to encourage fast growth on its social network.
With pricing set, executives from the company are expected to begin their pitch to investors, known as a roadshow. Twitter will have to answer lingering questions about how its business can make consistent advertising revenue off the micro-messages of its 230 million monthly active users.
The company’s relatively small size does raise questions about it ability to compete against other social networks such as Facebook, which dwarfs Twitter with more than 1 billion active users.
But analysts have also highlighted that the firm is small but potent. Twitter’s strength on mobile devices, partnerships with media companies and businesses and push to make new advertising products have all been highlighted as strong spots for the company.
(Jeffrey P. Bezos, the owner of The Washington Post, was an early investor in Twitter.)
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