Two-thirds of mobile buyers have smartphones

July 13, 2012

The smartphone revolution continues. According to new report from Nielsen, two of every three Americans who bought new mobile phones in the past three months opted for a smartphone instead of a feature phone.

As of June 2012, 54.9 percent of all mobile subscribers now own smartphones, as compared to March 2012, when 50.4 percent of Americans had already jumped on the smartphone bandwagon.

When it comes to operating system marketshare, Android users are still leading Apple users by 51.8 percent to 34.3 percent, the report said. Research in Motion followed in third place with 8.1 percent of smartphones, while “others” accounted for 5.9 percent. A further breakdown showed Windows 7 has around 1.3 percent of the market.

But despite the operating system lead, Apple was still the country’s leading phone manufacturer, the study said, with 34 percent of the market versus second-place Samsung’s 17 percent. That’s not the case worldwide, where Samsung has edged ahead of Apple in smartphone sales.

Struggling Research in Motion’s BlackBerry phones were in third place, with around 9 percent of the manufacturer market, a number it hopes to boost with the introduction of BlackBerry 10 next year.

In the U.S. race for Android phones, Samsung was a clear winner, followed by HTC at 14 percent of the total market, Motorola at 11 percent and all other manufacturers at 9 percent. Samsung also makes the most popular Windows Phones, though the splits there were much more even: Samsung had .5 percent of the overall market, followed by .3 for Nokia and .5 percent for HTC. That balance is likely to shift more heavily in Nokia’s favor with the introduction Windows Phone 8 and its continued partnership with Nokia.

Related stories:

Apple, Samsung, HTC patent cases slog on

Research in Motion faces critical shareholders

Windows Phone 8: Speech, Wallet and more games on the way

Hayley Tsukayama covers consumer technology for The Washington Post.
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