Ford touts its all-new 2013 C-Max Hybrid as more fuel-efficient, more powerful and cheaper than the Toyota Prius V, its closest rival. Ford is looking to entice consumers into trying a hybrid for the first time and hopes further that about 50 percent of C-Max Hybrid buyers will be conquest sales.
But how do the five-passenger C-Max Hybrid’s numbers look when compared with the five-passenger Prius V? Here we break them down.
Fuel efficiency, power
Ford expects the C-Max Hybrid to achieve 47 mpg city/44 mpg highway fuel economy. That compares favorably with the Toyota Prius V’s 44 mpg city/40 mpg highway rating.
As for range, the C-Max Hybrid can be driven for 500-plus miles. Total system horsepower of 188 in the C-Max Hybrid – with its 2.0-liter in-line four-cylinder gasoline engine with electric motor generator and lithium-ion battery pack - beats the 134 total system horsepower of the Prius V, which is powered by a 1.8-liter in-line four-cylinder engine, electric motor and nickel-metal-hydride batteries.
Hybrid pricing is a stalling point for a number of consumers who may otherwise choose a hybrid. Ford’s strategy is to be more than competitive. The automaker says the 2013 Ford C-Max Hybrid “is expected to be America’s most affordable hybrid utility vehicle” with pricing on the base model from $25,995, including destination and delivery.
The company notes that this is more than $1,300 less than the base price of the 2012 Toyota Prius V, beginning at $27,310 (including destination and delivery).
Check out the video below for a better look at how the 2013 Ford C-Max Hybrid drives, along with demonstration of the available Active Park Assist and hands-free liftgate features.
(c) 2012, High Gear Media.