May’s overall vehicle sales are perhaps best summed up by author Charles Dickens, who once penned, “it was the best of times, it was the worst of times.” For Chrysler, the former is true, while for Mitsubishi that latter applies.
Breaking sales down by individual models, some cars enjoyed a very good month, while others (many discontinued or replaced by newer versions), would like to forget all about last month.
In the winner category, no one sold more of a single model than the Ford F Series pickup, which sold 54,836 units in May. This was followed by the Toyota Camry sedan, which sold 39,571 units and the Chevy Silverado pickup, which sold 34,555 units.
Next up was the Honda Civic, which apparently only automotive journalists dislike, as it sold 33,490 copies last month. Honda also did well with the Accord, too, selling 32,726 copies, followed by the Toyota Corolla and Matrix, which (combined) sold 31,847 units. Chevy was the first domestic automaker on last month’s best seller list, moving 29,579 copies of its Malibu sedan.
Ford managed to sell 26,857 Fusion sedans in May, followed by RAM with 26,040 full-size Ram pickup trucks. Finally, the last spot in the top ten best-seller list was filled by Honda's CR-V, which sold 25,186 units last month.
As for the month’s worst sellers, some come as no surprise. Lexus, for example, managed to move just three LFAs last month, and we’re sure the failure of Facebook’s IPO didn’t help sales of the $377,000 supercar.
As for more mainstream models, Chevy moved a scant 5 Aveos last month, which isn’t surprising given how much better the car’s replacement (the Chevrolet Sonic) is. In fact, price is the only reason we can think of to shop an Aveo, and even then it would have to be a once-in-a-lifetime bargain.
Cadillac is still selling off discontinued STS sedan inventory, and managed to place just 13 units with buyers in May. Lexus fared slightly better with its discontinued HS 250h hybrid sedan, which sold 21 copies last month.
Porsche’s Boxster suffered as buyers hold out for the new model, moving just 23 examples. Its Cayman sport coupe didn’t fare much better, selling only 26 copies, which represents a decline of 80 percent from last May.
Ironically (or not, depending upon your perspective), Ram sold an equal number (26) of discontinued Dakota pickups in the same period.
The Buick Lucerne is also depleting existing inventory, though not as quickly as the automaker would like. It sold just 34 copies of the 2011-model-year luxury sedan last month.
Rounding out May's worst sellers were the aging Acura RL (50 units) and the now-discontinued Mitsubishi Eclipse Spyder (54 units).
(c) 2012, High Gear Media.