The past few weeks haven't been particularly kind to General Motors. Not only has the company launched a massive recall of 1.62 million vehicles, it's also faced serious criticism from U.S. legislators for its leaden response to the underlying problem behind the recall -- a problem that has been linked to at least 12 deaths.
In response, GM's new CEO, Mary Barra, is working to create a sense of transparency and trust. As you'll see from her video message to GM employees (embedded above), she's attempting to maintain open lines of communications with customers, employees, Congress, and dealers.
MUST READ: Road Rage Is The New Facial Recognition Frontier
Barra's proactive attitude may also explain why GM has now recalled roughly 1.6 million more vehicles for a range of reasons. The new additions include:
ALSO SEE: NHTSA Won't Randomly Pull You Over & Test You For Booze Anymore (Without Your Consent)
GM doesn't give a precise schedule for these recalls, but given the seriousness of the underlying problems and Barra's desire to get out in front of these issues, we'd expect fixes to begin sooner rather than later.
Between these recalls and those of "Switchgate", GM expects to write down a charge of roughly $300 million during the first quarter of 2014. We'll let you know in a couple of weeks how that affects the automakers' bottom line.
(c) 2014, High Gear Media.
More than 300 deaths are associated with General Motors recalls, according to a new study by the Center for Auto Safety.