The Washington Post today announced that Kevin Gentzel has been named chief revenue officer (CRO) of The Washington Post effective June 10, 2013. Gentzel will report to Steve Hills, president of The Washington Post, and will lead the print and digital advertising teams, the growing conferences business and targeted products, which include Capital Business, Capital Insight, Express, El Tiempo Latino, WP Magazine, and all special sections.
“Kevin brings an extensive and impressive track record of success in senior revenue positions across a diversified set of media companies, having led sales teams representing print, digital, conferences and events, and video,” said Steve Hills, president of The Post. “He has the right mix of entrepreneurialism, discipline, experience and operational leadership to lead our revenue functions now and into the future.”
Gentzel is currently the CRO of News Distribution Network (NDN), based in New York. NDN provides video wire services to an array of media companies including The Los Angeles Times, The New York Daily News, The Denver Post, and U.S. News & World Report, among others. Under Kevin’s leadership, NDN’s revenue has grown by 300 percent.
“The Washington Post is an innovative, world-class institution with a top-notch sales organization,” said Gentzel. “I am honored to have the opportunity to lead these teams and build upon the exceptional work they are already doing.”
Previously, Gentzel was the CRO of Forbes Media LLC, where he enjoyed a 12-year career of progressively responsible roles including regional sales director, national advertising director, vice president of advertising and president and group publisher. In his CRO role at Forbes, Gentzel led sales and marketing initiatives throughout the United States, Europe, Africa, and South America across all platforms. In partnership with the chief product officer at Forbes, Gentzel led the complete re-architecture of Forbes.com and the redesign of Forbes Magazine. He also launched the groundbreaking native advertising platform, “AdVoice,” giving brands a social voice on the pages of Forbes Magazine and Forbes.com. Earlier in his career, he was a highly successful sales rep for Scientific American Magazine, where he managed a comprehensive list of corporate and technology accounts.
Gentzel holds a BA from the University of Florida and currently resides in Manhattan with his wife, Sandy, and their twin daughters, Frankie and Lulu, both 20 months old.