The Washington Post and The Root Launch The Root DC

September 8, 2011

WASHINGTON—August 25, 2011—The Washington Post and The Root today introduced The Root DC (www.TheRootDC.com), a new channel in washingtonpost.com’s PostLocal section focused on coverage of local events, services and trends that reflect African Americans in the Washington region.

The Root DC will serve as a must-read source of content from a black perspective with features including daily updated event listings, profiles of people around the region, video stories, and reader essays about things or people that bind, uplift, and annoy the community.

“By creating The Root DC, we are able to expand on The Post’s local coverage by providing the African-American community with more of the content it is looking for in a way that makes it easy to access news, share information, and engage online,” said Liz Spayd, Managing Editor of The Washington Post.

"The launch of The Root DC is a wonderful complement to The Root,” said Joel Dreyfuss, Managing Editor of The Root. "The Root DC will extend our reach in one of our most important markets – bringing a fresh perspective on the District and Metro region to our national audience."

The new space will also provide a platform for community voices and currently includes partnerships with the following bloggers:

●Local Events: Kellie Armstead, author of the blog That Kellie Girl

●Fashion: Monica Barnett, author of the blog Blueprint for Style

●Travel: Robin Bennefield, author of the blog Robins Have Wings

●Lifestyle: Pharoh Martin and Austin Weatherington of The Smugger

●Happy Hours: Erica Hankerson, author of the blog Cocktail Commentaries

●Food: Levita Mondie-Sapp, author of the blog Vita’s Vegan Ventures

The Root DC includes aggregated content from The Washington Post and original reporting by Robert Pierre, Editor of The Root DC, who will write a weekly column; Hamil Harris, who will focus on faith and religion; Chris Jenkins, staff writer; and other Post reporters and contributors.

Readers also can find The Root DC on B2 of the newspaper’s Metro section each Friday. For the latest content, visit washingtonpost.com/TheRootDC or www.TheRootDC.com or follow @TheRoot_DC on Twitter.

The launch is sponsored by Toyota.

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