The Washington Post Announces New Manager of “WP+” Programmatic Advertising Program

January 13

Rohan Stevens selected to oversee The Post’s real-time, publisher-side bidding advertising solution

The Washington Post today announced it has named a manager for its real-time bidding advertising program, WP+ (WP Plus). Rohan Stevens will lead the platform as Programmatic Advertising Manager, to allow marketers to reach the depth and influence of Washington Post users across the universe of the Web. He will also work with agency trading desks on programmatic direct advertising plans.

“Since launching over a year ago, WP+ has quickly gotten major brands the visibility and engagement they are looking for across the limitless supply of online users. Our clients are able to take advantage of the premium data we provide through our own publisher trading desk. Rohan’s background and his understanding of the programmatic landscape make him perfectly suited to focus on and grow this part of our business,” said Steve Stup, Vice President of Advertising Sales.

With WP+, The Post uses its own expertise and data to create a publisher-side trading desk to provide advertisers with the best recommendations to reach their audiences at scale. As a result, advertisers are able to reach The Post’s valuable audience in any location and work with a trusted sales team to optimize campaigns.

Stevens said, “I’m excited to take on this new role because it’s an incredible opportunity to work with a premier publisher, and it’s clear there is tremendous potential in WP+. I look forward to building on the foundation The Post team has already created for WP+.”

Stevens joins The Post from Liberty Advertising where he was the Director of Business Development and Strategy and represented brands including Evite and Barnes & Noble. Prior to that, he was the Director of Business Development at Hook Logic. He will be based in New York.

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