The Washington Post today announced it will be the official news partner covering the 2012 Summer Olympic Games on Socialcam, the leading social video app for iPhone and Android that lets you capture, share, and view mobile videos with ease. As official news partner, Washington Post reporters in London will use Socialcam to capture on-the-scene interviews and live moments. Post editors will also invite everyone in London to capture and share their own Olympic sights and sounds with Socialcam. A selection of videos will be featured on an interactive map on The Post’s website called “London Eyes.”
“We are always looking for new ways to engage our readers, especially on mobile devices. As Socialcam’s first official news partner, The Washington Post will have an opportunity to create a truly social video experience around a dynamic event,” said Cory Haik, Executive Producer for News Innovation and Strategic Projects at The Washington Post.
Socialcam first launched in March 2011 and since then has quickly grown to over 16 million mobile downloads. The Socialcam API was built to allow partners the ability to build custom video experiences with millions of public videos taken with the Socialcam app.
"The Socialcam team is thrilled that that The Washington Post will be our first official API partner, and the 2012 Summer Olympics is the perfect showcase for this new partnership," said Michael Seibel, CEO of Socialcam.
London Eyes will launch mid-July and will continue throughout the end of the Summer Olympic Games. In addition to this special feature, The Post’s 2012 Summer Olympics coverage will include stats pages with live results and live blog updates by Washington Post reporters and columnists during events.
To learn more about The Post’s partnership with Socialcam, visit London Eyes.