WASHINGTON- August 1, 2012- The Washington Post today launches “@MentionMachine Social Index,” a real-time web app that monitors the number of Twitter mentions received by companies in the Nasdaq-100, giving readers ongoing updates on which companies are trending.
“Social media like Twitter serve as both a platform for breaking news as well as a place for users to join the conversation. With the country’s financial industry in the headlines almost daily, we decided to leverage the technology we developed for our political app @MentionMachine to give readers a way to follow the social conversation around the stock market’s most buzzy companies,” said Cory Haik, Executive Producer for Digital News at The Washington Post.
@MentionMachine Social Index calculates the average number of Twitter mentions for each company and then monitors the social network for any significant change in that norm. Companies are then ranked from most percentage change to least. Washington Post reporters will analyze the information to provide context for any change in rankings.
@MentionMachine Social Index will be featured on washingtonpost.com as a toolbar along Business stories and blog posts related to the financial industry. Readers can sort the rankings by company name or by the percent change in the average number of mentions and users view side-by-side company comparisons. In addition, users can dive deeper into any company on the list by visiting company pages that include interactive charts detailing Twitter trends along with a stream of the latest news on the company and navigation to its relative financial data.
@MentionMachine Social Index was developed by The Washington Post. It leverages the Twitter streaming API to count and capture Tweets.
For more information, follow @MentionMachine Social Index on Twitter or visit: http://www.washingtonpost.com/business/social-index
GE Capital is the launch sponsor of @MentionMachine Social Index.
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