The Washington Post Named #1 Print, Online Media Source for Leaders across Federal Government, “Inside the Beltway” and Executive Branch

November 12, 2013

For another consecutive year, The Washington Post is the leading print and online media source for all federal government leaders nationally and “Inside the Beltway” opinion leaders, according to the 2013 Erdos & Morgan Opinion Leaders’ Study, a widely-used syndicated study about media influence. The Post was also named the #1 print and online media source for executive branch opinion leaders nationally and the #1 daily and weekly online source for leaders on Capitol Hill.

“The Washington Post continues to be a daily must-read for executive branch and beltway opinion leaders, once again outranking any other measured publication,” said Steve Hills, President and General Manager of The Washington Post.

Detailed results from the new survey:

The Post is the #1 print and online media source for opinion leaders inside the beltway.

•87% read The Washington Post newspaper

•53% visit washingtonpost.com monthly

The Post is the #1 print and online media source for all federal government opinion leaders nationally.

•67% read The Washington Post newspaper

•36% visit washingtonpost.com monthly

The Post is the #1 print and online media source for executive branch opinion leaders nationally.

•66% read The Washington Post newspaper

•35% visit washingtonpost.com monthly

The Post is the #1 daily and weekly online source for legislative branch opinion leaders.

•47% visit daily

•55% visit weekly

The Post is the #1 print and online source for private association opinion leaders nationally.

•83% read The Washington Post newspaper

•57% visit washingtonpost.com monthly

More inside the beltway opinion leaders and Executive branch leaders regularly read The Washington Post newspaper than any other measured publication.

More inside the beltway opinion leaders, Executive branch leaders and legislative branch leaders regularly read The Washington Post newspaper than regularly view any measured TV news program, as well as regularly view all Sunday morning talk shows combined.

The Erdos & Morgan Opinion Leaders study is a leading survey of both private and public thought leaders in the U.S. and measures print, broadcast and online media. Results are based on 2,282 interviews with randomly selected opinion leaders, conducted from June through August 2013.

“Regular” print readership is defined as using three out of every four issues; regular web usage defined as past 7-day or “yesterday” visits.

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