Ann Hornaday
Ann Hornaday
Critic

Correction:

An earlier version of this article referred incorrectly to the AFI-Discovery Channel Silverdocs Documentary Festival in one reference as the AFI-Discovery Channel Silverdocs Film Festival. This version has been corrected.

For documentary fans and filmmakers, Silverdocs looks like home

(Matt McClain/ FOR THE WASHINGTON POST ) - Sky Sitney, 41, Festival Director of Silverdocs poses for a portrait at the AFI Silver Theatre. This year is the 10th edition of the documentary festival. 114 documentaries were selected from the 2,018 submissions.

(Matt McClain/ FOR THE WASHINGTON POST ) - Sky Sitney, 41, Festival Director of Silverdocs poses for a portrait at the AFI Silver Theatre. This year is the 10th edition of the documentary festival. 114 documentaries were selected from the 2,018 submissions.

But more than influence or impact, the word most commonly used to describe Silverdocs is “relaxed.” Unlike Sundance, where filmmakers are either desperately trying to be picked up by a distributor or broadcaster, or get publicity for their film amid all the others vying for the same attention, in Silver Spring, the vibe is mellow and unpressurized.

Industry executives are still on hand — and some might even buy one or two movies while they’re here — but most encounters occur casually, at the bar at the nearby Marriott hotel or after a workshop, panel or master class at the conference in the new Silver Spring Civic Building. (The conference used to take place at Discovery’s office building further down Colesville Road, giving it a more isolated, tacked-on feel.)

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“At Silverdocs, the [industry] access is there, but it’s probably more democratic,” Sitney says. “Any filmmaker has access to the head of HBO, the head of Discovery, [the PBS documentary series] POV, because they’re all going to the same parties, the same networking events.”

For documentary producer Josh Levin, who manages the West End Cinema, Silverdocs affords an opportunity to experience Washington as “Docuwood,” where such nonfiction production and commissioning powerhouses as PBS, National Geographic and the Discovery Channel make their homes — not to mention the myriad independent filmmakers plying their trade in and around the city.

“I can’t think of any other event that shows just how large the D.C. filmmaking community is,” Levin says of the five-day industry conference Silverdocs holds every year. “We have a tremendous amount of filmmaking here, and not a tremendous amount of the concept of it being an industry here. So going to the conference and seeing a couple hundred people . . . who are here and making good stuff — I think that’s pretty cool.”

Levin adds that, thanks to a pitch session he attended in 2009 while he was producing the wind-power documentary “Cape Spin,” he met with representatives of Greenpeace, the Sierra Club and the Natural Resources Defense Council. “We ended up meeting a funder,” Levin says, “and several nonprofits who have agreed to help us with outreach and awareness.”

Still, Levin won’t be showing “Cape Spin” at Silverdocs this year. The festival occurs too close to the film’s opening at the West End next Friday. “If a movie premieres at Silverdocs in June and opens June or early July, it’s not going to work,” Levin says. “There’s a limited attention span and limited imagination-capture with audiences. And if all of the marketing, promotion and awareness that’s being built around a film is about playing a festival on these two dates in Silver Spring, then for us to open it a week later means that everybody’s looking over there and not over here.”

For now, at least, everybody’s looking “over there” — a bustling corridor in Silver Spring that Seavey, for her part, remembers as a construction zone she needed to wear a hard hat to navigate. “It takes a decade or more to make a place feel like home,” she says today. By that calculation, Silverdocs is right on schedule.

More on Silverdocs:

10 movies not to miss at Silverdocs

Full Going Out Guide listing: Silverdocs

The AFI-Discovery Channel Silverdocs Documentary Festival takes place Monday through June 24 in Silver Spring. Call 301-495-6705 or visit www.silverdocs.com.

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