‘Art Everywhere’ advertising campaign to celebrate American masters

April 6

Come summer, billboard advertisements across America will get an artistic overhaul from Lichtenstein, de Kooning, Pollock and others.

In August, images of 50 great American artworks will pop up on as many as 50,000 billboards, subway platforms and public advertorial displays across the country as part of “Art Everywhere” campaign celebrating America’s artistic legacy. The campaign is coordinated by the Outdoor Advertising Association of America in concert with five museums: the National Gallery of Art, the Art Institute of Chicago, the Dallas Museum of Art, the Whitney Museum of American Art and the Los Angeles County Museum of Art.

A popular vote on America’s greatest art will begin April 7 on the campaign’s Web site, www.arteverywhereUS.org. Museum curators have chosen 100 major pieces of art on which visitors can vote until June 20. The 50 most popular works will be unveiled on Aug. 4 for a four-week campaign.

The 100 pieces of American art span four centuries and include well-known works such as Grant Wood’s “American Gothic” and Andy Warhol’s “Campbell’s Soup Can.” But less-recognizable masterworks, including prints by Robert Mapplethorpe and Cindy Sherman, are also included in a list that spans artistic periods and mediums.

Katherine Boyle reports on arts, museums and culture for the Style section.
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