Borchetta’s label is behind the “Dance Y’All” project,
which features the new single “Two Step,” a song from Laura Bell Bundy with a rap by Ford that’s heading to radio on Aug. 19. Bundy, a Broadway performer-turned-country singer who appears on the Rascal Flatts tour to perform the song, says it’s amazing to watch the reaction when the “Dance Y’All” troupe shows up.
“What the remix is doing is allowing people to freestyle to country music,” Bundy said. “It doesn’t require a line dance, it doesn’t require a partner dance, and it adds a beat. It has much more of a party vibe to it . . . and it’s widening the genre a little bit.”
Sometimes expanding the genre may seem a bit risky. A few weeks ago, Anthony Allen, the assistant program director at Big 98 WSIX-FM in Nashville, enlisted Dee Jay Silver for a weekly 15-minute segment on-air every Friday at 5 p.m., consisting entirely of his remixes. The station had been toying with the idea for awhile, sensing that the songs were becoming more popular.
Still, Allen braced himself for unhappy listeners who might not like a heavier beat behind a Darius Rucker song. “I thought I would get e-mails saying, ‘Hey, this is stupid, this is not country,’” Allen said.
Instead, people warmed to the party-themed music at the end of the week. “We have had nothing but positive feedback from Day One,” he added.
Silver, meanwhile, is well aware of how much liberty he can take, as he balances keeping country roots while adding the new remix flavor.
“I’m not trying to make a Deadmau5 version of Lady Antebellum,” Silver said. “That’s not country music.”
Jason Aldean’s “Night Train Tour” with Dee Jay Silver will be at Jiffy Lube Live on Sept. 14; Rascal Flatts “Live & Loud Tour” with “Dance Y’All” will be at Jiffy Lube Live on Sept. 28.