#myNYPD Twitter campaign backfires in a big way

“Those probably aren’t the helpful, feel-good images the department had in mind.” — Sam Laird at Mashable.com comments on #myNYPD, the latest marketing campaign to blow up in an organization’s face. On Tuesday, the New York Police Department attempted to get #myNYPD trending with user-submitted photos of people with officers. Twitter users, however, quickly hijacked the […]

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