A Holiday Tail

December 5, 2011

Bergdorf Goodman, the famed luxury department store on New York City’s Fifth Avenue, is probably the most intimidating retail outpost in Manhattan. The nine-story palace can make you feel like a 6-year-old girl, still nervous to touch anything for fear of a “break it, buy it” policy.

During the holidays, crowds flock to BG’s to see its fantastical window displays. This year’s “Carnival of the Animals” mixes exotic metal birds, tropical fish, zebras and $10,000 gowns in a backdrop of feathers and mosaics.

But this year, Bergdorf’s outdid its windows with a holiday video that’s so darn cute the brand’s exclusivity seemed to melt right off.

The stars of the film? Puppies!

“Unleashed,” a short holiday promo video (Blog.bergdorfgoodman.com), features a pack of terriers, Labs et al running around the store as “In the Hall of the Mountain King” blares. They shop. They dine. They chew up Christmas trees. Basically, the canines do all the things you’d love to do in a swanky store.

But the film has a point, too: There’s a sweet twist, and the cutest puppy of all gets a true yuletide gift. HINT: You can’t buy it at Bergdorf’s.

Katherine Boyle reports on arts, museums and culture for the Style section.
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Fiona Zublin · December 5, 2011