Face Time: Brad Goreski

January 12, 2012

Brad Goreski, celebrity stylist, sparkly shoe fan.

There was a collective gasp when Season 4 of Bravo’s “The Rachel Zoe Project” debuted sans Brad Goreski, Zoe’s assistant known for his self-described “little bit of geek chic with a little bit of showgirl” style. No longer with Zoe, he’s back with his own show, “It’s a Brad, Brad World” (Bravo, Mon., 10 p.m.), and an upcoming book, “Born to Be Brad: My Life and Style, So Far” ($17, It Books, March).

Why do another TV show?
Initially, I didn’t want to. I wanted to focus on building my portfolio and getting my name out. But then I met with Shed Media, and, they were, like, “It’s an exciting point in your career, and people would love to see where you’re at. What if we show your firsts? Your first big red carpet with a celebrity client, first big photo shoot — let people delve into the world of a stylist starting from the ground up?”

You’ve also got a new job as exclusive brand stylist for Kate Spade. What does that mean?
I’ll be doing everything from consulting in product development to styling ad campaigns to helping to create a Met ballgown for Deborah [Lloyd, president/creative director at Kate Spade]. It’s a perfect match for me with the vitality and energy, prints and color.

You’re definitely building yourself up as brand, aren’t you?
I’m about being bold, brave and challenging yourself daily. If you’re going to walk out of the house in jeans and T-shirt, what can you do to make that interesting? Is it putting on a bright-colored pair of high-tops or a cool leather jacket?

What goes through your head as you get dressed?
I’m very much about, every single day, allowing yourself to become a character. There are days when I want to be rock ’n’ roll. Do I want to be Danny Zuko or Sandra Dee?

What keeps other people from embracing that style bravery?
It’s fear. People are afraid to stand out too much. Or they feel they don’t have the tools. They’re afraid of fashion because of the exclusivity of the fashion world in the past. But I think now anyone basically has a front-row seat to a fashion show; it’s my job to let people know it’s OK to experiment and play.

Is there still a difference in how straight men and gay men dress?
The line is blurring. Five years or so ago, we finally started straight males taking from the gay community, style-wise. Now it’s kind of the reverse, and it’s blending a little bit. There’s been this push for a return to great tailoring and dressing like a gentleman. But the flip side to that is people wearing flannels, beanies and boots — to me, that’s just dressing Canadian.

What’s new for your wardrobe this spring?
I’m obsessed with sparkle for men. It’s so funny watching people’s reaction to a disco-ball shoe!

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