Starting a New Drinking Game

Grab-and-go juices let customers sip fruits and veggies


Politicians have pledged to clean up Washington for years with little success. So instead, Zoe Sakoutis and Erica Huss have a plan to cleanse Washington.

In 2007, the duo founded BluePrintCleanse to introduce newbies to the benefits of spending a few days on an all-juice diet. Because it’s tough to jump right into slurping kale from a cup, the N.Y-based company offers several menu plans of six fresh-pressed juices a day. Beginners can start with drinks with more appealing flavor profiles and work their way up to the super nutrient dense options.

That approach, combined with the fact that BluePrint ships anywhere in the country, has won the devotion of fans, including a healthy contingent in D.C.

So when BluePrint decided to sell grab-and-go juices at Whole Foods stores in several cities, Washington was one of the winners. Shoppers can now buy individual bottles ($10-$12 each) of five blends: Green (romaine, celery, cucumber, apple, spinach, kale, parsley, lemon, ginger), Red (apple, carrot, beet, lemon, ginger), Yellow (lemon, water, cayenne, agave), Gold (pineapple, apple, mint) and White (cashew, water, vanilla, cinnamon, agave).

“When we first launched, we had a tremendous amount of education to do,” Huss says. BluePrint had to explain that cleansing isn’t the same as fasting, and that the pricing makes sense considering the cost of organic produce and how time-consuming it is to re-create a juice cleanse at home.

With the retail availability of the juices, it’s likely some customers will buy in bulk to do cleanses. But this line is also for folks who just want to get some juice in their daily diets — which is how Sakoutis and Huss often use their products.

“I definitely start every morning with juice. It’s sort of my coffee, but I drink coffee, too,” says Sakoutis, whose go-to is the Green, which boasts six pounds of produce per bottle. “A day without it and I feel it’s missing.”

And kale in a bowl just isn’t the same thing.

 

Vicky Hallett is a MisFits columnist and the Fit editor for Express.
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