Housing Marketing

September 14, 2012

Housing Marketing
Wanted: Logan Circle loft, all mod cons, well furnished. Found: Long-time U Street furnishing den Urban Essentials, relocated to 14th Street (1401 14th St. NW; 202-299-0640), yet still full of contempo-cool home decor such as a Venti leather swivel chair (shown, $1,480), Robert Abbey’s mod, round crystal Bling Chandelier ($995) and colorful shag rugs ($640) that seem to be made of silky spaghetti. It’s all shown off in sleek space with huge windows and exposed brick — sort of like your dream pad.

Shoe, In
When Lorenzo Castellon and Jamie Lawenda traveled to Guatemala, the couple came back with more than a few corny T-shirts. Inspired by the country’s vibrant weavings, they launched 2568 Shoes. Their latest style, the Venus loafer (shown, $79, 2568shoes.com), looks colorful and feels comfortable paired with jeans or tights. They run about a size small, so be sure to order up.

Greenhouse Beautiful
In old southern families, a hothouse flower is either an orchid too delicate to grow outside the solarium or a wiltingly lovely belle/great aunt who can’t thrive in the wickedness of the real world. Ineke’s new H Hothouse Flower perfume ($95, Ineke.com), however, proves a sexy, sultry whiff of fig, gardenia and Earl Grey tea more fit for a nightclub than a wicker club chair.

Good Bookin’
Hate on e-readers all you want, but the gadgets grant “50 Shades of Grey” fans literary anonymity. Fool onlookers further with Out of Print’s new line of covers for your Kindle Fire or iPad 2 and 3 (from $50, pre-order at Outofprintclothing.com). Made by a bookbinder to resemble novels, the protective shell guards against everyday wear and tear while making you look brainy.

New Chip On the Block
The Olive branch is an international symbol for peace. It’s also a major player in Olive Coast’s new line of Mediterranean kettle cooked potato chips ($4, grocery stores). The snacks are made with natural olive oil and come in such flavors as Tuscan herb and garlic and Sicilian tomato and Asiago. They’re Kosher and MSG-free, meaning your health and snacking habits can finally call a truce.

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