“It’s a brand-new day on the Internet and things are gonna change!” goes the so-stupid-it’s-funny song performed by the fictional band Piss Cup in the first video from Jash, YouTube’s most audacious original comedy channel yet.
Jash, which officially launches April 8, comes from a team of alt-comedy all-stars — Sarah Silverman, left, Reggie Watts,right, Michael Cera, Tim Heidecker and Eric Wareheim — and promises to be “the first fully realized network to offer all its comedic partners complete creative autonomy.”
This means Jash’s founders can make videos as weird or experimental as they want, whenever the mood strikes. YouTube, which is pushing toward free, subscription-based channels that create high-quality original content, and parent company Google ponied up the cash for Jash, but neither controls it. Jash puts creatives in charge instead of executives.
Even the name — Jash — sounds like a fake company Heidecker and Wareheim might have created for “Tim and Eric Awesome Show, Great Job!”
Jash could be the future of comedy, or it could be just another place to watch funny videos. Either way, I’ve already clicked “subscribe.”