The Heineken Red Star Soul concert and CD series did its part to push first wave neo-soulers to larger audiences. Now it's standard to see other adult beverage brands trying to class up their image by putting marketing dollars behind non-mainstream musical acts. Red Star gave Raheem Devaughn some of his first corporate-budget-propelled exposure, and it paid off big. Critically favored emerging songbird Melanie Fiona is on the current Red Star tour, riding a wave of attention with the help of a huge co-sign from ?uestlove. The Roots drummer and Jimmy Fallon musical director liked her so much he did a free live remix version of her debut album. For tonight's stop at Ibiza, Fiona shares the stage with Ludacris and DJ Clark Kent. Admission is free with RSVP to email@example.com. -- Rhome Anderson (August 2009)
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