Amanda Abrams wrote about Moorenko's as part of a longer piece about ice cream shops on July 3, 2009.
Chalk it up to Ice Cream University. That's what got Susan Soorenko started in the business of making and serving cool, creamy delights such as megajolt and cherries with the works. She hadn't actually planned on making her own: The idea was to learn how to import someone else's creations to the Washington area. But after a week-long seminar at New York's Ice Cream University and a study trip to Italy, Soorenko was sold.
That was more than seven years ago. These days, she can be found behind the counter at Moorenko's in downtown Silver Spring, scooping her rich salted caramel, honey lavender and cookie overload. The recession has taken its toll -- the original Moorenko's in McLean closed this past winter -- but the Silver Spring store is still doing well, though Soorenko describes running a small business in this economy as an "extreme sport." Still, she says, the store has a strong connection to its customers. "We've had people come in after funerals and cry in the corner over their milkshakes. It's really specific to a homegrown shop."
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