Although some have referred to Design Within Reach (DWR) as Design Out of Reach because of the price points, the catalogue company/Web site, which has recently opened several studios around the country, is nevertheless a boon to lovers of modern furniture. DWR provides a one-stop resource to well-designed furnishings traditionally found only in designer showrooms. The mission of the company according to founder Rob Forbes, a professional designer himself, is to deliver products to a broader group of people and to elevate the interest in legitimate design.
DWR offers products in numerous categories: chairs and tables, workspace and outdoor furniture, lighting, floor coverings, beds and related accessories, bathroom fixtures, fans and other home and office accessories. The range includes classic designs by Ray and Charles Eames, Mies van der Rohe, Alvar Aalto, George Nelson and Marcel Breuer as well as Phillipe Starck, Ron Arad and Jorge Pensi.