Environmentally conscious parents now have a new place to shop for their kids' duds. Yiro, a just-opened Georgetown shop, specializes in children's clothing and accessories made from organically grown fibers -- no pesticides or fertilizers. Stacked with adorably chic merchandise from labels such as England's Daisy Roots and the LANA line from Germany, the boutique disproves the idea that Earth-friendly means style-hostile -- or expensive.
Offerings range from $13 multicolor-striped onesies to $40 stuffed-animal backpacks and super-soft crib bedding starting at $25. The shop is cheery and child-friendly, with vibrant walls, a play area and a spacious layout designed with unwieldy strollers in mind. "If I was going to have a store," says owner Grace Marupa, "I wanted, first and foremost, for the children to be comfortable."
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