Jeanne Liedtka

Jeanne M. Liedtka is a faculty member at the University of Virginia’s Darden School of Business and co-author of The Catalyst: How YOU Can Become an Extraordinary Growth Leader.

Latest by Jeanne Liedtka

How IBM overhauled its trade show booths, step by step

How IBM overhauled its trade show booths, step by step

A focus on the booths’ design and furniture and workers’ conversation tactics engaged customers longer.

Use ‘design thinking’ to reach customers

Increasingly, companies that excel at serving customers are turning to unique approaches to find value propositions that continue to move the needle.

How design thinking engaged Dubliners in revitalization

How design thinking engaged Dubliners in revitalization

A coalition of city officials and citizen volunteers used design-thinking methodology to find solutions.

Beliefs about innovation can be wrong

Crowe Horwath’s Dave Jarrett challenges beliefs about what innovative people look and act like, where we find them, and how they do what they do.