Jenifer Caplan
Panelist, On Small Business

Jenifer and Sarah Caplan never thought bruised feet and uncomfortable high heels would help them to become designers.

Like so many women, Jenifer and Sarah strut in stilettos with heels of all sizes just because it is the latest “must have shoe,” but in reality, they don’t make it very far before feeling the pain. After years of angry boyfriends yelling at them for their early departures from all kinds of events (weddings, concerts, birthday parties and big sporting events) because their feet just can’t take it anymore, they knew a drastic change needed to be made. It is here where Footzyrolls, the rollable shoe, is born.

After viewing a behind-the-scenes show with Oprah and listening to her suffer and complain about the pain of high heeled shoes, Sarah realized that this problem was widespread for women, and inspired her to do something. Sarah knew immediately that she needed the help of her sister, Jenifer, if she wanted woman's feet to start feeling great again. The two of them began to brainstorm together and discuss all of the pain that women feel while wearing heels. Sarah has a Finance background and is currently Vice President at a large financial institution, while Jenifer has a background in Public Relations and Accounting, the sisters used all of their skills to start the company.

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