10MKT007: Marketing Software Automation Manager(VA - Herndon)
Reporting to the Senior Director Marketing Intelligence and CRM, provide strategic direction and ongoing operational support for the use and enhancement of marketing and sales automation technologies. Drive marketing teams in designing, implementing, and testing of demand-generation marketing programs, lead-nurturing programs, lead scoring, prospect/customer segmentation, and automated communications programs within the marketing automation tool (Eloqua) to continuously improve conversion rates.
The Marketing Software Automation Manager will ensure the marketing organization is maximizing the usage marketing automation technology and will also be responsible for the training of new users and scoping of new development work.
Knowledge, Skills & Abilities:
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