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  • Date Posted:

    01/04/12
  • Education:

    Bachelor's
  • Job Function:

    Management, Marketing
  • Job Status:

    Full-Time
  • Industry:

    Marketing, Real Estate
  • Job Code:

    216248-984
  • Contact Information:

    Employer Site
 
 
 
 
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Marketing Manager-MultiFamily Real Estate

Bozzuto - Greenbelt, MD

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Job Description:

Bozzuto Management Company is seeking a seasoned Marketing Manager. The Marketing Manager will support Bozzuto Management Company by enhancing the revenue of properties through effective brand and property marketing. The Marketing Manager acts as an advisor to the business delivering impactful and meaningful programs, campaigns and communication strategies that position Bozzuto properties as a market leader.

MultiFamily industry experience or agency experience working with real estate clients is necessary.

 KEY ACCOUNTABILITIES:

1. Understand unique marketing needs of each property and/or owner and deliver marketing programs and materials that meet expectations of all stakeholders. 

  • Gather intel, collaborate and work with SVP Corporate Marketing, SVP for BMC, Regional Property Managers, Property Managers, and clients.
  • Partner with marketing/operations teams in analyzing local market/ customer & industry trends
  • Communicate effectively, drive execution, foster innovation, collaborate with others, solve problems creatively and demonstrate high integrity.
  • Maintain professional internal and external relationships that meet company core values.
  • Identify, recommend and implement new marketing trends in the industry

2. Drive properties’ performance by leading all marketing efforts.

  • Develop marketing action plans for properties
  • Implement interactive marketing – email communications, websites, banner ads, social media, SEO, SEM,  mobile & video
  • Oversee all marketing, advertising, promotions, merchandizing and events.
  • Monitor, track, recommend & execute media buying
  • Analyze media trends through Lead2Lease, Call Source,  Level One, Vaultware and Google Analytics
  • Maintain web content for  property pages on Bozzuto.com
  • Keep current individual property websites within the Content Management System
  • Visit communities so each property is seen at least once a year
  • Assist in signage development & implementation
  • Evaluate photography needs and arrange for new photography.
  • Assist with annual customer survey program and other relevant research studies.

3. Improve of property performance of under-performing assets by providing recommendations and specific marketing action plans targeted at these assets.                               

4. Meet objectives of each property while adhering to corporate brand standards.  

5. Deliver and implement all marketing efforts on-time and on-budget.

  • In conjunction with the respective Regional Property Manager develop an annual marketing budget for each specific property
  • Manage advertising agencies.
  • Manage the marketing transition of takeover properties.
  • Identify and communicate press opportunities to PR       

6 . Foster new product development by communicating product key learnings to new product development team.                                                

 


Required Skills:

1. Leadership Competencies                             

  • Treats people with respect                        
  • Efficiency of execution                              
  • Flexible/adaptable                                        

2. Personal Competencies                                      

  • Integrity/honesty                                           
  • Organization and planning                         
  • Calm under pressure                                   

3. Intellectual Competencies                                  

  • Analysis skills                                                
  • Strategic thinking/visioning                       
  • Creative/innovative                                       
  • Attention to detail                                         

4. Motivational Competencies                               

  • Proactivity/takes initiative                          
  • Sets high standards                                    

5. Interpersonal Competencies                             

  • Listening skills                                               
  • Open to criticism and others’ ideas       
  • Written and verbal communications       

6. Technical/Functional Competencies             

  • Interactive Marketing                                    
  • Knowledge of leasing/PM industry        
  • Microsoft Office Suite and HTML

Required Experience:
  • Bachelor’s Degree required
  • Previous marketing experience in the real estate industry preferred.



Apply Now
 
 
 
Company Profile

Bozzuto

Total Employees: 1,100
Best Places to Work

In 1988, a small but unusually structured real estate company was founded. More than 20 years later, Bozzuto is nationally recognized for its expertise in residential property management, construction, homebuilding, development, and acquisitions. When we look back at our history, we are proud to observe that while the size and reach of our business is now dramatically different, our values haven’t changed.

We are also proud of our remarkable employees, without whom this success story could not have happened. Bozzuto employees have always been focused on giving their best for our customers. We’ve never been interested in being the biggest – only the best. And being the best starts with having the best employees in the business.

Lastly, we are honored that the Washington Business Journal named us one of the “Best Places to Work” in the greater Washington, D.C. area four times in the past six years (2005, 2009, 2010 and 2011). This recognition is a testament to our unique culture and to the extraordinary group of people who work for our company.

We encourage you to learn what Bozzuto strives for and what we can offer you as an employer. Becoming a Bozzuto employee means more than simply finding a job – it’s about joining a family of individuals who strive to provide an unparalleled experience for those whose lives we touch.

For more information, please visit http://www.bozzuto.com.
Benefits
Our comprehensive list of benefits for full-time employees include:

Paid holidays, personal days, and vacation days allowing you to take time off with family and friends when you want and need to.
Sick pay, short-term disability and long-term disability providing you with income if you are not able to work.
A 401(k) retirement savings plan including a 50% company match for every dollar you contribute to the plan, up to 3% of your pay.
Comprehensive and affordable medical plan choices with coverage available for your eligible dependents.
Comprehensive dental plan covering 100% of your preventive care expenses and a percentage of most other expenses.
Comprehensive vision care plus vision discounts with most health care options.
Free employee life insurance at one times your pay, plus the ability to purchase additional coverage.
Employee assistance plan providing confidential counseling and referral services 24 hours a day, 365 days a year, with up to three free visits per issue.
Flexible spending accounts giving you the ability to contribute to accounts on a pre-tax basis to cover out-of-pocket health care and dependent child care expenses.
Discounts on the lease of a Bozzuto-managed apartment home If you work at Bozzuto-managed community you are eligible for a discount on your monthly rent. The amount of the discount varies by community.
Employee Home Purchase Program a unique benefit that provides you with a discount on the purchase of a new Bozzuto home. For each month of service, you receive a credit of $350 toward the purchase. That's $4,200 a year!
Apply Now
 
 
 
 

Didn't find what you were looking for?

Keywords

Location

  • Date Posted:

    01/04/12
  • Education:

    Bachelor's
  • Job Function:

    Management, Marketing
  • Job Status:

    Full-Time
  • Industry:

    Marketing, Real Estate
  • Job Code:

    216248-984
  • Contact Information:

    Employer Site
 
 
 
 
8
more jobs from this company
 
 
WPNI ID: 31714172