Biram had created a lifestyle blog called Mimi+Meg in 2007, named after her great-grandmother and her mother, both “Mimi.” It covers fashion, art, interior design, shopping and organizing. She was a magazine junkie and considered the blog her own style periodical.
She quickly made a name for herself in Kansas City, but the blog remained a side project while she worked at Hallmark. When she moved to the Washington area and began blogging full time, her page views increased by 80 percent.
“The term ‘blogger’ still feels strange to me,” she said. “Many people aren’t ready to consider it a job, but it requires a lot of time and creative energy. It can be lucrative when it’s done well.”
Biram, 28, is the quintessential style blogger: young, stylish and tuned in to trends that hit runways and design centers. She has a degree in magazine journalism from the University of Missouri and an eye for pretty pictures that will generate Web traffic: snapshots of a weekend in New York, how-to guides for paring down your wardrobe and giveaways of home decor and chic jewelry.
She’s also fiercely entrepreneurial. Well-versed in social media, she operates a side consulting business for people looking to improve their Web presence through Facebook, Twitter and blogs. She’s also an artist, and to sell her oil paintings, she runs an online art shop, which she promotes through her blog.
While she loves being her own boss, Biram said there is a lot of unknown in the blogosphere.
“We’re making the rules up as we go along,” she said. “Some days it feels like the 21st-century dream job, other days I’ll crave more direction. For now, I’m just running with it.”
Biram talked to us about the tricks to creating a successful lifestyle blog and her experience in the D.C. area so far. Here is an edited excerpt.
On moving to Washington: It’s not that Washington is without style bloggers, there just aren’t many of them. I like the fact that you can be a big fish in a small pond here. Unlike New York, the circles of creative types and artists [here] are small, which makes opportunities more within reach. Washington has a magic energy that makes me feel comfortable but also excited to begin this chapter of my life. In 2012, I’m going to get to know D.C., and D.C. is going to get to know me.
Favorite local blog: When I moved here, I instantly connected with Lara Ramos, who runs the Glossarie. She followed my blog back when I was in Kansas City, and we’ve since become really good friends.
Playing tour guide: My favorite thing about hosting out-of-town guests is bringing them to authentic restaurants, and Fairfax has a bunch. One of my favorites is a place called Courtside Thai. There’s also a great frozen custard place called Nielsen’s. And I swear every Indian restaurant we’ve been to here has been out of this world.